Nov 13 ・ 4 min read
What to eat in Sendai, Japan city?
A Taste of Sendai Japan Famous Cuisine
Sendai, the largest city in the Tohoku region, is not only a hub of history and culture but also a delightful destination for food enthusiasts. Its fertile lands and proximity to the Pacific Ocean mean visitors can savor a wide array of fresh ingredients, from pristine seafood to locally grown agricultural products. The city’s culinary identity is distinct, offering unique flavors that are deeply rooted in local traditions. Beyond its most famous dishes, Sendai’s food scene thrives with bustling markets, charming izakayas, and modern eateries, all showcasing the region’s rich gastronomic heritage.
1.Gyutan The Signature Dish of Sendai

When in Sendai, one dish stands paramount: Gyutan, or grilled beef tongue. What might sound adventurous to some is a beloved local specialty, perfected over decades in Sendai. The preparation involves carefully slicing the beef tongue, marinating it in a special sauce, and then grilling it over a charcoal fire to achieve a tender, slightly chewy texture with a savory, smoky flavor. It’s typically served as a set meal, accompanied by barley rice, a clear oxtail soup (often called “tail soup”), and pickled vegetables (usually nappa cabbage and chili miso). The unique combination offers a balanced and deeply satisfying culinary experience that has made Gyutan synonymous with Sendai. Many restaurants specialize solely in Gyutan, each with its own secret marinade and grilling techniques.
Here are some of the well-known Gyutan restaurants in Sendai, each offering a slightly different take on this iconic dish:
| Restaurant Name | Key Characteristics | Signature Style |
|---|---|---|
| Rikyu | One of the most popular chains, known for its thick-cut, juicy Gyutan. | Classic grilled Gyutan sets, often with a choice of salt or miso flavoring. |
| Kisuke | Renowned for its tender texture and a slightly richer flavor profile. | Focus on traditional grilling, offering various cuts and preparations including stewed Gyutan. |
| Aji Tasuke | Considered one of the original Gyutan restaurants, established shortly after WWII. | Known for its thinner-cut Gyutan with a distinct, simple salt seasoning, embodying the original style. |
| Umami Tasuke | A spin-off of Aji Tasuke, maintaining the traditional essence while appealing to broader tastes. | Similar traditional preparation with a focus on umami-rich flavors. |
2.Zunda Mochi and Other Local Sweets

Beyond savory delights, Sendai also offers a delightful array of sweets, with Zunda Mochi standing out as the most famous. Zunda is a vibrant green paste made from sweetened edamame (young soybeans) that have been boiled, peeled, and mashed. This fragrant and slightly chunky paste is then generously draped over soft, freshly pounded mochi (rice cakes). The result is a refreshing, subtly sweet, and uniquely textured dessert that captures the essence of Tohoku’s agricultural bounty.
While Zunda Mochi is the classic, the popularity of Zunda has led to its incorporation into a wide range of other treats. Visitors can find Zunda in various forms, making for perfect souvenirs or delightful snacks:
| Zunda Product | Description |
|---|---|
| Zunda Shake | A creamy, refreshing beverage blending Zunda paste with milk, popular at train stations. |
| Zunda Pudding | Smooth and rich pudding with the distinct flavor and color of Zunda. |
| Zunda Roll Cake | Soft sponge cake rolled with a generous filling of Zunda cream. |
| Zunda Dorayaki | A Japanese pancake sandwich filled with Zunda paste. |
3.Oysters from Matsushima

Just a short trip from Sendai, Matsushima is renowned as one of Japan’s top oyster-producing regions. The calm, nutrient-rich bay produces plump, flavorful oysters that reach their peak creaminess in winter. Visitors can enjoy them grilled over charcoal, steamed, fried, or served fresh on the half shell. Local specialties such as oyster curry and oyster hot pot also showcase the region’s creativity. During the winter season, the popular “oyster huts” offer freshly harvested oysters cooked right in front of you for an authentic coastal experience.
Sammary
Sendai offers incredible flavors from both the mountains and the sea, including gyutan, zunda sweets, and fresh oysters. To experience all of these local specialties, it’s the perfect time to start planning your trip!
For more insights into Sendai’s diverse food scene, including seasonal specialties and local markets, consider visiting the official Sendai Tourism website 👉 Sendai Experience: Eat.










